We believe the clothes you choose to put on today tell a story. A unique and beautiful story that only you can tell.
The clothes you wear are an expression of your inner beauty, a statement to the world around you.
Our story started in Australia in 2005. We knew that consumers wanted to see regular, fashionable product in their local boutique.
Recognizing that boutiques were facing increased competition from larger companies with more resources, we wanted to create a company that gives boutiques an edge. Our point of difference appeals to women of all ages. Each piece, is made individually ensuring the quality and exclusivity of each style.
Limited manufacturing in our China production structure ensures we can maintain a higher standard and exclusive look and feel of each Boo Radley garment. The name Boo Radley came from the vision of being a unique character with a clear purpose and point of difference to others.
From this small start we have grown to being regularly stocked in over 600 boutiques around the world.
We strive to have a trusted reputation throughout the world and with our customers.
Our core values
Our core values enable us to meet customer needs in an increasingly competitive market.
- To have distinctive and unique garments.
- To provide affordable garments.
- To provide regular and fresh collections each season.
- To provide garments that customers can feel and experience.
- To create trust in our brand.
- To provide growth for the whole team.
Our products enable customers to enjoy a complete look which includes basics, tops and blouses, jackets and coats, skirts, dresses, vests, scarves and pants.
Our philosophy is to use the best quality natural fibres wherever possible, enhancing the look and feel of each garment.